Recently, Instagram blogger Zhanna Guscha visited our agency. We had the opportunity to interview her and discuss how creating videos in the storytelling format can help in self-promotion and brand development.
Storytelling is a marketing technique that conveys information through stories.
Zhanna began focusing on her Instagram in early 2024, and by the time of writing this article, she had gained over 9.5 thousand followers.
Zhanna began focusing on her Instagram in early 2024, and by the time of writing this article, she had gained over 9.5 thousand followers.
The idea of creating videos in this format came to her for a reason: Zhanna believes that storytelling is one of the simplest formats, where any word or topic (she discusses important issues such as health, relationships, and family) or an unpopular opinion can act as a trigger and significantly boost account engagement.
Creating one video (with an average length of 40-45 seconds) takes her about 2 hours, including writing the script, shooting, editing, and posting. She writes all her scripts herself, without using AI or neural networks, and edits her videos using CapCut and InShot apps.
It's worth noting that Zhanna doesn't follow current video trends or tailor her content to them, and this is precisely why her videos become so popular and often go viral on Instagram. She also believes that the meaning of a video is the most important thing, with the visuals being secondary.
Zhanna also says that it’s easy to find new topics for videos in the storytelling format: she just goes through the comments, finds haters, and creates a video rebuttal. For her, negative comments are a source of inspiration for future videos. Moreover, she sometimes anticipates topics for 1-2 videos ahead, as she knows what kind of comments to expect.
She believes that if a video is truly interesting, it will definitely reach the top and get views, and Instagram’s algorithms are the last thing to rely on when creating content.
In the coming year, the blogger sets himself a global goal - to gain 50,000 subscribers in his account.
In addition to developing her blog, Zhanna also offers consultations on editing short videos for social networks. These consultations are valuable for both experts who want to promote themselves and sell their products, and those who want to shoot lifestyle content but don't know where to start.
Her consultations include:
- The structure of short videos.
- Analyzing emotions and triggers in videos.
- What and how to shoot to promote your product.
- Where to get ideas for videos.
- Which topics are likely to hit the top, and which ones should be avoided.
The consultation lasts from 2.5 to 3 hours, during which both the theory of short videos is covered, and two scripts are written.
After the consultation, Zhanna sends her clients:
After the consultation, Zhanna sends her clients:
- Examples of well-made videos.
- A video on proper editing.
- Over 30 titles for video ideas.
Zhanna has been consulting for two months and has already received many rave reviews from her clients. You can book a consultation or ask any questions about consultation or advertising via her Instagram @zhanna_gushcha.
Special offer from blogger: Everyone who sends the promo code MOTIONREELS15 will receive a 15% discount for the first consultation.
